Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. In alphabetical order: ActiveConversion B2B Marketing Blog. Marketo Modern B2B Marketing Blog. Today I’ve put together a list of vendor blogs. On average every week Mike Pilcher publishes an interesting post. So 11 it is :- ).

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. But my real concern was the Other Demand Generation group. Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. I like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Smashmouth Marketing

NOVEMBER 2, 2010

I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100