Customer Experience Matrix

NOVEMBER 19, 2008

Fortunately, we have the Internet to help. Here, the Alexa figures do provide some very helpful insights. Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. All are publicly available with almost no effort.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Vtrenz 120

LeadSloth

APRIL 29, 2009

In alphabetical order: ActiveConversion B2B Marketing Blog. Will Schnabel has published some really good pieces, such as “ 5 Tips to Improve Efficiencies Using Lead Management Solutions “ Lately they have been publishing some customer case studies and guest articles, so I hope they will again publish some in-depth articles.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. This particular constellation of features is far from random.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40