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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. However, customers can also use any of the 10 ESPs that they have integrated with.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago. Here, the Alexa figures do provide some very helpful insights.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. ActiveConversion is not new but also has a low price point. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In alphabetical order: ActiveConversion B2B Marketing Blog. Will Schnabel has published some really good pieces, such as “ 5 Tips to Improve Efficiencies Using Lead Management Solutions “ Lately they have been publishing some customer case studies and guest articles, so I hope they will again publish some in-depth articles.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The vendors are divided into four categories based on my understanding of their target customers. B2b marketing automation) vendors, with links to my reviews where I've written one. This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each. But the pattern is so strong and so consistent that the general conclusions seem reliable. I’d guess these and other vendors add 1,000 to 2,000 to the total client count.