sales 
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. People still don’t understand the difference between marketing automation vs. CRM. Will Marketing automation and CRM remain separate? Vendors take note.
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. I also promised a blog post on the topic. Here it is.
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Customer Experience Matrix
DECEMBER 3, 2008
For example, its approach to revenue reporting is no better than average: the system imports revenue from the sales automation opportunity records, and then assigns it to the first campaign of the associated lead. But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.
Online Marketing Institute
JULY 31, 2009
The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.
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