ActiveConversion CRM Database Marketing Direct Marketing Education 
Online Marketing Institute
JULY 31, 2009
7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us
Online Marketing Institute
JULY 31, 2009
And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Direct marketing lists?
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