Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Smashmouth Marketing

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. If you find someone you want to vote for, click through and place your vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Customer Experience Matrix

NOVEMBER 18, 2009

Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ViewPoint

OCTOBER 13, 2015

It isn’t an inquiry on a product I have a quota for. Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., Sales reps’ excuses for not following up include: They inquired before and didn’t buy. They didn’t leave a phone number. are the answer.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40