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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

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ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. ActiveConversion is not new but also has a low price point. The only important exception is LoopFuse , which I have deferred at the company's request. How about it guys?

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. Vendors take note. See Who’s Afraid of the Big, Bad Wolf?

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

It also limits database customization to adding user-defined fields to the prospect table. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), The point here is that Pardot, like all systems, has its own strengths and weaknesses.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.