B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. You can catch another session in Atlanta next week and in Seattle on December 1.) I won’t try to recap four hours of insights from Adam Needles from Silverpop, Carlos Hidalgo of Annuitas Group and Joe Moloney of Conselltants (no Web site, it seems), as well as Yours Truly. Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails.