Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work. Sending one generic email to everyone doesn’t work. Content is King.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40