Customer Experience Matrix

NOVEMBER 19, 2008

After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. The nurturing campaigns themselves are also quite simple.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

JULY 11, 2011

I like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell. There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120