Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. B2B marketing automation could still stall – as B2C marketing automation did – as a niche product for an elite group of sophisticated marketers.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

JANUARY 11, 2011

The other big players in enterprise marketing automation are SAS, Teradata and SmartFocus, but they are almost entirely B2C so far I know. total employees comes to about 470 (I have to make guesses for a couple of small vendors and reduce the Silverpop total to account for its large B2C business). That yields $56 million.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. But does the B2B need the same platform components as B2C?) You don’t need this as much in B2C you need more of a scalable platform with a huge drip email engine, web pages and analytics. Here’s how I see it and I’d like to hear your views as well.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40