Remove ActiveConversion Remove Automation Remove Marketo Remove Product
article thumbnail

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Don’t look now, but growth is already slowing.

article thumbnail

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. What’s more interesting is the figures for the Marketing Automation group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. Market2Lead Marketing Automation and Lead Management blog. Marketo Modern B2B Marketing Blog.

article thumbnail

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Silverpop's figures may also be inflated by its consumer email production business. ActiveConversion is not new but also has a low price point.

article thumbnail

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. I'm in favor of that approach.

article thumbnail

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

B2b marketing automation) vendors, with links to my reviews where I've written one. Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions.

article thumbnail

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. People who need specific features won’t necessarily find them in all products of one group or the other. Back to Pardot.