ActiveConversion Article CRM Database Marketing Word of Mouth 
Online Marketing Institute
JULY 31, 2009
"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.
Online Marketing Institute
JULY 31, 2009
My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.
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