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DECEMBER 3, 2008 [ActiveConversion, API] Pardot Offers Refined Demand Generation at a Small Business Price
Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), What I found was intriguing.
DECEMBER 3, 2008 | CUSTOMER EXPERIENCE MATRIX
[ActiveConversion, API] Pardot Offers Refined Demand Generation at a Small Business Price
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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