Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. It works for our customer segment, with over 120 implementations to-date. Alive and Kicking!