3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. From everyone's comments it really brings it home for me that we are truly in the infancy of the lead (insert word here) software age. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. Here’s the problem.