B2B Lead Management Market Heats Up
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. From everyone's comments it really brings it home for me that we are truly in the infancy of the lead (insert word here) software age. Here’s the problem. Lots of stuff, huh? The good news?