B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. From everyone's comments it really brings it home for me that we are truly in the infancy of the lead (insert word here) software age. No matter how good the technology gets. deal; more search competition=a good thing.
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