aggregator ActiveConversion CRM Database Marketing Word of Mouth 
Online Marketing Institute
JULY 31, 2009
Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.
Online Marketing Institute
JULY 31, 2009
My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.
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