Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Leads can enter from channels other than email. That’s just my problem as an analyst.
120 
Let's personalize your content