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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. Registration is no longer required.) That’s just my problem as an analyst.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing. Pardot and other SMB systems don’t just offer a few simple features. Back to Pardot.

Demandbase: A New Twist In The Lead Management Automation Market

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Reverse IP look up appears to be the new thing here. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. I'd like to point out that we are more in the lead management category, rather than 'push' or outbound side that you had us on. In fact, 88% said Web sites were important in helping them decide what to buy.

44.68 μs: 562.0 ns, 25.42 μs, 150.0 ns 201.2 ms: 390.5 μs, 4.521 ms, 194.6 ms