Customer Experience Matrix
JULY 8, 2009
But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. ActiveConversion is not new but also has a low price point.
Customer Experience Matrix
JULY 11, 2011
But it turns out that even the absolute number of new clients fell : about 6,100 were added during the recent period, compared 7,000 during the earlier year. The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments.
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Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
Customer Experience Matrix
DECEMBER 3, 2008
Even this is far from a fatal flaw, since (a) users can simulate it with rules that move customers from one program to another and (b) intra-program branching will be added by the end of this month. It also limits database customization to adding user-defined fields to the prospect table.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Here’s the problem.
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