B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. You can catch another session in Atlanta next week and in Seattle on December 1.) Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation.
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