KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Martech

MARCH 30, 2023

And each piece of your content, whether an ad, a newsletter or a social media post, must provide real value and be genuinely interesting for your audience. No matter which marketing channel you use, your content must resonate with potential customers — otherwise, they won’t notice it.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Sprout Social

OCTOBER 22, 2019

Just enter their social media handle and the tool will generate a comprehensive audit report of their account. One of the best ways to understand your Instagram target audience is through social listening. Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics.

Buyer Personas 94

Buyer Personas Tagging Demographics Advertising Agencies 94

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

EveryoneSocial

FEBRUARY 1, 2021

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. Best B2B Social Media Platforms.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Adobe Experience Cloud Blog

MARCH 16, 2015

After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Social data is everywhere—but how do you transform it from a siloed data set into something that can help you run your business? Activation : Conversion through the buying cycle.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

TrustRadius Marketing

MARCH 23, 2020

Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. These can include voice calling, email, website chat, SMS, social media messaging, etc.

Work Management 52

Work Management Contacts Marketing Management SMS 52

Industrial Marketing Today

AUGUST 27, 2012

That article has generated a very active conversation for both sides of the argument.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. When they are in the market, you can activate them at any moment in time. For example, LinkedIn remarketing campaigns, conversational marketing, organic social media campaigns, sales enablement strategies, etc.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Golden Spiral

NOVEMBER 8, 2018

If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). Easy, right? UX: Does your homepage clearly tell visitors who you are and what you do in the first few seconds?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Optinmonster

MARCH 11, 2024

With OptinMonster, you can create engaging social proof popups and optins on any website to turn your visitors into subscribers. By adding social proof to your campaigns, you’ll convert even more. Here’s an excellent example from Social Media Examiner : Just this popup converted at 1.65%.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Content Standard

APRIL 3, 2015

The Social Media Junkie. If you’re thinking that social media is where Millennials tend to get their news, you’re right. ” Things may not be that extreme (yet), but the point is, multiple social networks exist for sharing content. .” of those coming of age after. Purposeful News Exposure.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Writing on the Web

NOVEMBER 13, 2014

Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. What about you?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech

FEBRUARY 24, 2022

Provides a real-time view of the customer journey to have smarter customer conversations. CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

TrustRadius Marketing

JULY 11, 2022

” When you upgrade your SEO, it can also help with your visibility and following on social media. These include activity, conversion funnels, and paths. The visitor activity reports provide teams with information on customer trends. Want to learn more?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

SnapApp

DECEMBER 5, 2016

By strategically distributing these on social media and repackaging old materials into new ones (transforming an old blog post into an infographic, for example), they can capitalize on reusing information in more than one format. Social Media Examiner. Social Media Examiner. Ascend2. . MassPlanner.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 142

Twitter Advertisements Advertising Campaigns 142

Oktopost

SEPTEMBER 29, 2023

After all, the social media giant reported a 25% rise in conversations on their site since last year. It’s also increasingly important to use hashtags, participate in relevant discussions, focus on your niche audience, and provide content that is more likely to provoke active conversations.

Peer-to-peer 114

Peer-to-peer Viral Marketing Opinions Linkedin 114

Oktopost

SEPTEMBER 29, 2023

After all, the social media giant reported a 25% rise in conversations on their site since last year. It’s also increasingly important to use hashtags, participate in relevant discussions, focus on your niche audience, and provide content that is more likely to provoke active conversations.

Viral Marketing 62

Viral Marketing Peer-to-peer Opinions Linkedin 62