Social media strategy for B2B: what’s required and what’s optional
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s short sighted.
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