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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s short sighted.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s short sighted.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Search Engine Land. B2B Sales, Marketing, Social Media & Lead Generation.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Just enter their social media handle and the tool will generate a comprehensive audit report of their account. One of the best ways to understand your Instagram target audience is through social listening. Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics.

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Going back to basics: Marketing as a conversation

Martech

And each piece of your content, whether an ad, a newsletter or a social media post, must provide real value and be genuinely interesting for your audience. This is already impacting how search works, and that impact will continue to grow in the near future. Everyone is talking about ChatGPT.

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How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Content marketing requires that you publish frequently on your site, your blog, and in social media. You want to focus your content on the keywords your prospects are likely to use in searches. Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to?

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