sales Active Conversion Related Topics 
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset. Source: The End of Solution Sales, Harvard Business Review – HBR blog).
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Conversica
JUNE 27, 2022
Going Conversation Qualified | Snack-Size AI Ep. It’s a big leap from MQL to truly Sales-Ready, or from new customer to advocate. Conversica CMO David Greenberg explains Conversation Qualified, a new funnel concept that better engages leads, prospects, and customers at every stage of the lifecycle.
Heinz Marketing
APRIL 19, 2022
One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. By Cameron Katoozi , Marketing Consultant at Heinz Marketing.
KoMarketing Associates
JUNE 29, 2016
B2B Sales, Marketing, Social Media & Lead Generation. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. Why it’s great: At the end of the day, successful B2B marketing campaigns generate leads and sales opportunities.
Conversica
APRIL 28, 2021
Marketing, for example, uses AI Assistants to deliver a personalized touch to every incoming lead to see which are “ sales-ready ” and which need more time. Recently, website chat has caught on with Marketers to collect lead information, find sales-ready leads, and point visitors to helpful information such as customer case studies.
6sense
OCTOBER 12, 2021
That slide led to more engagement and active conversation. We are saddled with random marketing activities instead of providing the results we are capable of—improving predictable revenue, pipeline, sales velocity and net retention to name a few. And it turns out, the board agreed.
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