Heinz Marketing
APRIL 19, 2022
These steps will ultimately lead to more personalized lead generation with higher conversion rates. Leverage Social Media Presence. Every company has adopted social media to some capacity, but few have evolved their presence into a lead generation platform.
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.
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Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.
Writing on the Web
AUGUST 29, 2012
Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. You can’t do that without asking them what their interests are.
Conversica
AUGUST 16, 2022
The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.
KoMarketing Associates
MAY 1, 2018
If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.
TrustRadius Marketing
MARCH 23, 2020
Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. Along with receiving or making calls, they have the infrastructure to support customer conversations across different digital platforms.
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