Remove online
article thumbnail

Going back to basics: Marketing as a conversation

Martech

How are they accessing information from those sites in terms of device and platform used? Where did they gather information? Revella recommends a series of phone, online video or in-person interviews with a select group of customers to gather these five insights. Double-check your information and cite trusted sources.

article thumbnail

Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Conversica entered the space in 2007 with an AI Assistant designed to help automotive dealerships motive online leads to come into the dealership. Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Inbound Marketers – For Marketing Professionals. Search Engine Land. Final Thoughts.

Linkedin 141
article thumbnail

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

If you want to create content that engages readers, you need to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing.

Ning 100
article thumbnail

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. Ensure the quality of your sales conversations doesn't suffer by taking essential parts of the sales process online. Resources to Help.

article thumbnail

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

However, the way potential buyers look for information has. P.S. That article has generated a very active conversation for both sides of the argument. Meet your customers where they are choosing to learn – online. The industrial buy cycle has not changed. Sources: Frost & Sullivan and GlobalSpec ).

RFP 60
article thumbnail

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

They understand that it should be a reflection of their business: professional, informative, and easy to navigate. To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives.