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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners.

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3 Lead Generation Strategies for 2022

Heinz Marketing

Remember, these buying committees will differ between industries – a tech company will have a wildly different buying process than a manufacturing company. This requires doing research on your ICP’s industries, their company, all the way down to the individual level.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Consider your own alumni network, industry affiliations, and vendor-specific resources. Google Analytics. This group is for all your questions, answers and tips. Final Thoughts.

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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

A new channel sparked active conversation among employees who identified as neurodivergent. He noticed how the productivity platform also supported the ways many of his neurodivergent respondents preferred to communicate. “I had to meet people where they were,” said Smyth.

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. These voice-activated assistants are used for a variety of purposes.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

I was receiving engagement from people in various roles in all different industries. I use LiveSocial to educate buyers on major Seismic updates and exciting things I’m seeing in the industry. Each post drives hundreds of prospects and multiple buying committees that I’m having active conversations with to my brand.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. This can give you a better idea of what your target audience is talking about, how they feel about a certain topic and who is driving those conversations. Use location tagging. to conduct your search.