Hinge Marketing

JUNE 25, 2014

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. On Twitter or LinkedIn?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

KoMarketing Associates

MAY 1, 2018

In this post, we will outline a series of performance metrics that will help marketers demonstrate the success of social media strategies, campaigns, and tactics. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads. Twitter lists to segment audiences and objectives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40