Martech

MARCH 30, 2023

Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. How long did it take? Make sure you can record these for future reference.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Adobe Experience Cloud Blog

AUGUST 4, 2015

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . For groups that have active conversations happening daily and a publishing platform built in, LinkedIn is a great place to start if you’re just beginning to use social media as part of your content marketing plan. . . #49.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122