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Going back to basics: Marketing as a conversation

Martech

And each piece of your content, whether an ad, a newsletter or a social media post, must provide real value and be genuinely interesting for your audience. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. It’s already happening. Everyone is talking about ChatGPT.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? I’m sure I forgot a few. Feel free to chime in if I did. Alive and Kicking!

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .