Active Conversion, Forrester, Linkedin and Personalization

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

AUGUST 4, 2015

During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research.

Enterprise Management

Enterprise Management Peer-to-peer Work Management Marketing Management

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

B2B Marketing Zone

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

54 Content Marketing Stats to Guide Your 2018 Strategy

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