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Going back to basics: Marketing as a conversation

Martech

Who helped them? Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. Of course, the tools can help. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Where did they gather information?

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. By filling the need for trustworthy insight from peers, the yelpification of enterprise technology helps buyers make more informed decisions. How Can Yelpification Help You?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Social Media Examiner. .