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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallRail’s platform (via Callrail).

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to? What about you?

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21 Best Social Proof Tools to Elevate Your Business Growth

Optinmonster

88% of consumers trust user reviews as much as personal recommendations. Testimonials can increase conversions on sales pages by 34%. Facebook Feed : Display a feed of Facebook reviews on your site. Social Wall : Combine feeds from Instagram, Twitter, Facebook, and YouTube into 1 feed.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .

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Newsless or Newsworthy? Millennial Media Consumption in an Age When Social Media Is King

Content Standard

In the early 1980s, personal computers began entering the homes of average Americans. Or do they spend all their time online, Snapchatting friends , posting selfies on Facebook, and laughing at GIFs on BuzzFeed? Facebook is the most common avenue, with 88 percent encountering news via this channel regularly.