From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing
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SEPTEMBER 13, 2017
It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. They looked at the hundreds of marketing activities undertaken in the first half of 2017, and compared those channels to how many MQLs the channels drove. . What goals could both teams agree on for mutual accountability?
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