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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. They looked at the hundreds of marketing activities undertaken in the first half of 2017, and compared those channels to how many MQLs the channels drove. . What goals could both teams agree on for mutual accountability?

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Activity based reporting and analytics—there was nothing advanced tying to revenue. 6,788 opted in leads. Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Activation : Conversion through the buying cycle. East 6 th St. And the results? Super impressive! $50

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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21 Best Social Proof Tools to Elevate Your Business Growth

Optinmonster

Testimonials can increase conversions on sales pages by 34%. What Is Social Proof and How Does it Help With Conversions? Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales Best Social Proof Tools It’s easier to get social proof and FOMO to work for you if you use the right tools. Nudgify Evidence.io

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.