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JULY 31, 2009 [Active Conversion, Content] Demandbase: A New Twist In The Lead Management Automation Market
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Feel free to chime in if I did.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Active Conversion, Content] Demandbase: A New Twist In The Lead Management Automation Market