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WHY CMOS NEED TO REBRAND AS CHIEF MARKET OFFICERS

6sense

Published on October 21, 2021. That slide led to more engagement and active conversation. It takes mastery of analyst information, market research and voice of customer to make an impression in the boardroom. A perceived lack of business and financial acumen is keeping CMOs out of important strategic decisions.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Final Thoughts.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. P.S. That article has generated a very active conversation for both sides of the argument. Sources: Frost & Sullivan and GlobalSpec ).

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

I have a pretty diverse background in both startup and larger global tech companies in various roles. While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. In just a sentence or two, how would you describe SnapApp’s company culture? .

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

I have a pretty diverse background in both startup and larger global tech companies in various roles. While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. In just a sentence or two, how would you describe SnapApp’s company culture?

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind.