Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Heinz Marketing

APRIL 19, 2022

These steps will ultimately lead to more personalized lead generation with higher conversion rates. Leverage Social Media Presence. Every company has adopted social media to some capacity, but few have evolved their presence into a lead generation platform. Expand Into Video Marketing.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

MARCH 30, 2023

And each piece of your content, whether an ad, a newsletter or a social media post, must provide real value and be genuinely interesting for your audience. Create a community around your brand and be a part of this community. Be aware of their needs and provide them with the information they need.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

EveryoneSocial

FEBRUARY 1, 2021

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. Best B2B Social Media Platforms.

Social Media 52

Social Media Webinar Metrics Media B2B 52

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122