Industrial Marketing Today

AUGUST 27, 2012

The industrial buy cycle has not changed. However, the way potential buyers look for information has. P.S. That article has generated a very active conversation for both sides of the argument. Make sure your digital content focuses on helping them make an informed decision while moving the needle for you.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Hinge Marketing

JUNE 25, 2014

They understand that it should be a reflection of their business: professional, informative, and easy to navigate. Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 16, 2015

On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Activation : Conversion through the buying cycle. Let’s take a look at some of the top takeaways.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122