Heinz Marketing

APRIL 19, 2022

Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become. They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

Televerde

DECEMBER 29, 2020

Research reveals a dramatic increase in the recent adoption of automation technologies. Tools like Google Ads allow you to set bid amounts according to how likely your advertisement is to get clicks and result in conversions. Such automated nurturing tools help keep an active conversation going between the consumer and the company.

Marketing AI 72

Marketing AI Automation Paid Search Agency Lead Scoring 72

Sprout Social

OCTOBER 22, 2019

Finding and researching your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram. If your business already has defined buyer personas , it will often make sense to reuse the same information to define your Instagram target audience.

Buyer Personas 95

Buyer Personas Tagging Demographics Advertising Agencies 95

Adobe Experience Cloud Blog

AUGUST 4, 2015

Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Industrial Marketing Today

AUGUST 27, 2012

The industrial buy cycle has not changed. However, the way potential buyers look for information has. P.S. That article has generated a very active conversation for both sides of the argument. Make sure your digital content focuses on helping them make an informed decision while moving the needle for you.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. We could control the public conversation because our audience had few public outlets for giving or receiving information. After all, that’s how we’ve always done it.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. We could control the public conversation because our audience had few public outlets for giving or receiving information. After all, that’s how we’ve always done it.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100