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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

We’ve put together a compilation of Seismic employee-user best practices for LiveSocial. My LinkedIn account was primarily a professional curriculum vitae. I wasn’t cultivating a personal brand online, so I mostly used Linkedin to connect with people in similar roles as me. But how does this look in practice?

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

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1| Setting Foundational Goals for Go-To-Market Success

Apollo

If you want to take a look at it, feel free to reach out to me over LinkedIn or email and I can share it with you. To calculate: Start with you Average Contract Value (ACV) as it is a good indicator to benchmark conversion metrics (if you don’t have your own already) and convert your goals to activity KPIs. 3| Positioning.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Like that display window, blogs offer a place to demonstrate your very best thought leadership. Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. On Twitter or LinkedIn?

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. How Can Yelpification Help You?

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. When they are in the market, you can activate them at any moment in time. For example, LinkedIn remarketing campaigns, conversational marketing, organic social media campaigns, sales enablement strategies, etc.