Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . . #12. Interactive Content Statistics. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

About 53% of emails are opened on mobile devices. Campaign Monitor. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48