Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

SnapApp

MARCH 21, 2016

While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. I’m definitely most fascinated by the explosion of all the different channels that can be deployed to create a dialogue with your customers and prospects.

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

SnapApp

MARCH 21, 2016

While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. I’m definitely most fascinated by the explosion of all the different channels that can be deployed to create a dialogue with your customers and prospects.

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

Adobe Experience Cloud Blog

MARCH 16, 2015

It can give you incredible insight into your customers’ likes and dislikes. Customer Support. Product and R&D. For instance, perhaps you see a lot of negative feedback on social and you think it is affecting your total audience. It is critical that you really examine your data in a more specific and targeted way.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Golden Spiral

NOVEMBER 8, 2018

If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). This is by far the most common conversation we have when discussing a website redo. Who is the key persona ?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Examples include quote / demo requests, product evaluation requests, and certainly specific sales inquiries or requests for proposal.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Target customers.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

BenchmarkONE

JULY 14, 2021

Growing your small business is as much about math and numbers as it is about customer satisfaction and service delivery. When a metric is within the range, you know you’re on course to reach your targets. Sales performance metrics help you determine whether your sales teams are hitting their set targets. Sales Productivity.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. Showing social proof in your marketing tells them that other customers, like them, love your products and enjoy doing business with you. WPForms Buyers trust customer reviews.

Tools 71

Tools Work Management Marketing Management Best Practices 71

EveryoneSocial

FEBRUARY 1, 2021

Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. You will want to choose the social networks that are most likely to connect with your target audience, provide the most value, and fit with your content marketing style. billion daily active users.

Social Media 52

Social Media Webinar Metrics Media B2B 52

TrustRadius Marketing

JULY 11, 2022

Teams can perform analysis, make reports, and brainstorm with the data pulled form real-time customer behavior. When you update your SEO you can help you increase your rankings with search engines and then become visible to your target audience. . You can see reviews for the analytics product here. . Want to learn more?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

SnapApp

DECEMBER 4, 2017

In turn, this builds trust with the audience. . Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . Only 55% of bloggers update old posts.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 143

Twitter Advertisements Advertising Campaigns 143

Oktopost

SEPTEMBER 29, 2023

It not only presents an opportunity for brands to establish connections with their leads and customers but also serves as a platform for regular users to share insights, connect with like-minded professionals, acquire fresh perspectives in their respective fields, and become thought leaders within their industries.

Peer-to-peer 114

Peer-to-peer Viral Marketing Opinions Linkedin 114

Oktopost

SEPTEMBER 29, 2023

It not only presents an opportunity for brands to establish connections with their leads and customers but also serves as a platform for regular users to share insights, connect with like-minded professionals, acquire fresh perspectives in their respective fields, and become thought leaders within their industries.

Viral Marketing 62

Viral Marketing Peer-to-peer Opinions Linkedin 62

Heinz Marketing

MARCH 26, 2018

My experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. It’s like, how do we get better at driving campaigns that focus on target accounts? Web, digital, targeting, events, social and everything we tag. We’re just taggers.

Sales Management 47

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 47