The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
Adobe Experience Cloud Blog
AUGUST 4, 2015
Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead. Business technology purchases are no less important.
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