article thumbnail

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2).

article thumbnail

The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. When you take a look at Shopify, they are generating an estimated 3.26 million users per month, and 2.1

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Takeaway : In content marketing, perceived value is a huge conversion factor.