However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.