Active Conversion Adwords Price Pricing Tagging 
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Even here, selections can only be based on a handful of tracked Web behaviors and whatever custom tags the user has set up in Web forms.
Online Marketing Institute
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Tags: b2bmarketing. I’m sure I forgot a few.
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