Google Analytics- Calculated Metrics for Lead Generation Websites
NuSpark Consulting
JANUARY 3, 2016
Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture). Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Total Website Activity Conversion Rate. Website Request Info form (WRI).
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