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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. In turn, this builds trust with the audience. .